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Skills
Experience
Marketing & Events Director
KRAF Company Limited
2020-02 -
Conceptualized and executed extraordinary corporate, wedding, clubbing and intimate events, managing logistics, budgets and vendor relationships. Developed comprehensive marketing strategies covering online, mobile, CRM, product promotions, social media and paid advertising, optimizing CPC/CPA campaigns, A/B testing and landing page performance. Led a cross‑functional team, coached members on digital trends and ensured ROI targets were consistently met. Built and nurtured business partnerships with merchants, agencies, banks and large corporations, negotiating deals that generated significant marketing income.
Global Marketing Manager
Egateway Limited
2017-02 - 2020-01
Built and executed brand marketing strategy for an online retail store, creating a strategic roadmap to achieve targeted sales across multiple markets. Analyzed user behavior to define product assortments and managed affiliate programs and data‑feed integration. Planned, implemented and analyzed PPC, display, SEO, SEM, content, lead generation, email, mobile and social media campaigns. Developed acquisition statistics systems and applied best practices in web analytics to support multi‑channel branding. Led a digital media team, coordinated with teams in the US, Brazil and the Americas, and managed store partnerships and marketing strategies for foreign markets.
Marketing Manager
MÍNIMO VALOR / SALDÃO DESCONTOS
2011-05 - 2013-11
Developed, managed and executed effective marketing strategies for a collective purchasing website, focusing on web traffic optimization, digital marketing and social media. Ensured consistency of marketing messages across the company and organized special promotions and events. Facilitated direct communication and feedback loops with clients and suppliers, enhancing customer satisfaction and partnership strength.
Marketing Consultant
Brazilian Association of Hong Kong
2013-11 -
Provided strategic marketing consultancy to the Brazilian community in Hong Kong, advising on brand positioning, event promotion and digital outreach. Assisted member organizations in developing communication plans and leveraging social media to increase engagement.
Languages
English
intermediate
Portuguese
intermediate
Spanish
intermediate
Cantonese
intermediate
Last updated: 1 week ago