Assistant Director of Sales – Government & Royal Affairs (Saudi National)

About the role

The Assistant Director of Sales – Government & Royal Affairs supports the Director of Sales in shaping and executing the commercial strategy for Sofitel Riyadh Hotel & Convention Center. The focus is on securing high‑value business from government, royal, diplomatic and strategic institutional accounts across Saudi Arabia.

Key responsibilities

• Develop and implement the annual Government & Royal Affairs sales plan, account plans and revenue targets.
• Manage day‑to‑day activities for key government, royal, diplomatic and strategic accounts, including prospecting, relationship building and contract negotiations.
• Maintain a robust pipeline of VIP, corporate, MICE and high‑profile event opportunities and track production against targets.
• Lead negotiations for government rates, preferred supplier agreements and long‑stay contracts while ensuring compliance with hotel policies.
• Coordinate with Operations, Front Office, Guest Relations and Security to deliver seamless, discreet experiences for high‑profile guests.

Required profile

• Minimum 5 years progressive sales experience in luxury hospitality with a strong focus on the Saudi market.
• Proven track record managing Government, Royal Affairs, Diplomatic or strategic institutional accounts in Saudi Arabia.
• Established network and relationships with ministries, royal offices, embassies and other key decision‑makers.
• Demonstrated ability to generate and convert high‑value business and achieve revenue targets.

Required skills

• Excellent negotiation, communication and presentation abilities.
• Strong relationship‑management and stakeholder‑engagement skills at senior levels.
• Proficiency with CRM systems and experience in account management, sales reporting, forecasting and commercial planning.
• Deep understanding of luxury hospitality standards and expectations of VIP and high‑profile guests.