B2B Marcom Specialist Professional

About the role

The B2B Marcom Specialist will lead the planning and execution of marketing communications initiatives for Mobily Business, focusing on events, press releases and corporate branding. The role ensures a consistent brand image and strengthens relationships with partners, government bodies and media.

Key responsibilities

• Manage the execution of MARCOM plans for events and press releases in line with corporate brand guidelines.
• Enhance Mobily Business’s image in the local community and build relationships with companies, government authorities and media.
• Coordinate with stakeholders to provide promotional material for events and exhibitions.
• Compile the annual event calendar with business stakeholders to increase external visibility.
• Work with corporate brand and communication teams to create press release briefs and ensure accurate content in releases.
• Track and control sponsorship and event budget expenditures.
• Release Mobily Business news and activities in partnership with corporate communication.
• Identify relevant corporate events for participation to boost media presence.
• Ensure Mobily’s presence at major events and exhibitions for business customers.
• Collaborate with PR agencies, corporate communication and brand teams to develop campaigns aligned with business strategy.
• Perform additional tasks as required by senior management.

Required profile

Required skills