Marketing Specialist – Content‑Led (TikTok & Instagram)

About the role

Rekaz is looking for a full‑time Marketing Specialist (Content‑Led) to create short‑form video content for TikTok and Instagram. You will turn real challenges faced by gyms, salons, and home‑service businesses into engaging, educational, and entertaining videos that attract qualified merchants.

Key responsibilities

• Develop TikTok and Instagram video concepts based on merchant pain points and use cases.
• Write strong hooks, simple scripts, and outlines for short‑form videos.
• Film and direct vertical videos using a mobile‑first approach that feels native to each platform.
• Edit videos with mobile or desktop tools, adding cuts, captions, music, and basic effects.
• Publish content with clear captions and calls to action, monitoring performance metrics such as views, watch time, saves, comments, click‑through rates, leads, and sign‑ups.
• Run small experiments on hooks, thumbnails, posting times, formats, and creative angles to improve results.
• Collaborate with Sales and Product teams to understand merchant pain points and identify high‑quality lead‑generating content.

Required skills

• Video editing
• Mobile video production