Senior Brand Manager, Immunology

About the role

Novartis is hiring a Senior Brand Manager / Brand Manager for its Immunology portfolio in Riyadh, working in a hybrid setting. The role leads the end-to-end launch of new products, turning regional and global strategy into local brand plans that improve patient outcomes and drive sustainable growth. It suits a strategic, agile marketer who enjoys a fast-paced environment.

Key responsibilities

• Prepare the content of Integrated Brand Teams and Launch Teams.
• Own the execution, monitoring and analysis of agreed tactical plans to grow the brand(s).
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct.
• Monitor and control brand budgets, forecasts and expenses, and assess the marketing mix for cost effectiveness.
• Identify market insights and opportunities through customer interactions.
• Monitor product performance and the external environment, taking corrective action when needed.
• Work with Marketing and Medical teams: scout centres, KOLs and OLs by disease in the assigned territory, and identify the needs of each patient segment and the implications of the disease.

Required profile

• At least 2 years of brand management experience in the pharmaceutical industry.
• Demonstrated success in launching products.
• Previous sales management or market access experience is desirable.
• Experience in the immunology disease area and local market experience preferred.
• Fluent in English and Arabic.

Required skills

• Product marketing and product lifecycle management (PLM)
• Marketing strategies and digital marketing
• Stakeholder engagement and cross-functional collaboration