B2B Marketing Manager

About the role

The B2B Marketing Manager will shape and execute our marketing strategy to drive lead generation and brand awareness. You will lead cross‑functional campaigns, measure performance, and work closely with internal teams to align messaging with business goals.

Key responsibilities

• Define and implement marketing and communication activities according to the approved plan.
• Coordinate all marketing initiatives aimed at generating qualified B2B leads.
• Collaborate with product, sales, and other departments to promote offerings.
• Inform clients and prospects about products and services through creative marketing tactics.
• Track and analyze the performance of all marketing campaigns.

Required profile

• Bachelor's degree or equivalent experience.
• 5+ years of experience in marketing, preferably B2B.
• Strong ability to multitask and manage multiple projects simultaneously.
• Excellent verbal, written, and organizational communication skills.

Required skills