Marketing Specialist

About the role

We are looking for a Marketing Specialist to design, launch and optimise multi‑channel campaigns that boost brand awareness and lead generation. The role works closely with the Marketing Manager and cross‑functional teams to deliver consistent messaging across digital and offline touchpoints.

Key responsibilities

• Develop, execute and monitor campaigns on Google Ads, Meta, TikTok and Snapchat.
• Create bilingual (Arabic/English) content calendars and manage social media publishing.
• Conduct market research, competitor analysis and customer data studies to shape strategy.
• Manage SEO initiatives to increase organic traffic.
• Collaborate with agencies, vendors and influencers for activations and promotions.
• Track performance with analytics tools, report KPIs and suggest optimisation.
• Support events, activations and promotional activities.
• Assist in budgeting, cost‑control and monthly performance reporting.

Required profile

• 2‑5 years of relevant marketing experience.
• Bachelor’s degree in Marketing or a related field.
• Fluent in Arabic and English.
• Strong analytical mindset with ability to interpret data and trends.
• Knowledge of the Saudi market is essential.

Required skills

• Google Ads
• Meta Ads
• TikTok Ads
• Snapchat Ads
• Search Engine Optimisation (SEO)
• Google Analytics 4 (GA4)
• Bilingual content creation (Arabic/English)