Senior Demand Generation Marketing Specialist

About the role

As the Demand Generation Professional, you will be responsible for driving high-quality pipeline growth and revenue acceleration through the strategic integration of marketing operations, automation, and multi-channel digital campaigns. This role combines strategic ownership of our core marketing technology stack (Website, HubSpot, Salesforce, and related tools) with the creation and nurturing of campaigns to generate qualified leads.

Key responsibilities

• Manage and optimize HubSpot, Salesforce, and connected martech tools; implement lead scoring, routing, and nurturing workflows.
• Build reporting dashboards for marketing KPIs, funnel performance, and ROI; ensure CRM data integrity and alignment with sales.
• Develop and execute multi-channel demand generation campaigns (LinkedIn Ads, Google Ads, paid social, retargeting, content syndication); manage email marketing, ABM programs, and lead nurture journeys.
• Partner with field marketing to extend event reach through digital campaigns; collaborate with brand and product teams to create campaign messaging and assets.
• Continuously test, analyze, and optimize campaigns for cost‑efficiency and impact; provide actionable insights to leadership on marketing performance and pipeline contribution.
• Support annual and quarterly marketing planning with performance data.

Required profile

• Bachelor’s degree in Marketing, Business, or related field (Master’s a plus).
• Minimum 4 years of B2B marketing experience with strong exposure to marketing operations and digital demand generation; SaaS/tech experience preferred.
• Certifications in marketing automation, digital marketing, or analytics are a plus (HubSpot, Marketo, Google Ads, LinkedIn Ads).
• Fluency in Arabic and English (spoken and written).

Required skills

• HubSpot
• Salesforce
• Marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud)
• Lead scoring and nurturing workflows
• KPI tracking and reporting dashboards
• Paid digital advertising (LinkedIn Ads, Google Ads, paid social, retargeting)
• Email marketing and ABM tools
• Data analysis and performance optimization