SEO Specialist (Strategy & Growth)

About the role

We are seeking an SEO Specialist focused on strategy and growth to drive measurable organic traffic for our digital products in Saudi Arabia. You will combine strategic planning, technical optimization, and high‑impact content execution to improve visibility, user acquisition, and conversion performance.

Key responsibilities

• Develop and maintain a comprehensive SEO strategy aligned with business objectives and quarterly OKRs.
• Manage a continuous pipeline of SEO actions, balancing technical improvements, content opportunities, and growth experiments.
• Oversee technical SEO performance, including site architecture, indexing, crawlability, internal linking, structured data, and platform health.
• Improve Core Web Vitals, page speed, mobile usability, and support migrations or structural changes.
• Lead keyword research and user‑intent mapping to guide content briefs, metadata, schema, and on‑page optimization.
• Create scalable content publishing frameworks that align with search demand and conversion goals.
• Design and execute off‑page SEO strategies, including backlink acquisition through digital PR and partnerships.
• Monitor performance with analytics tools and translate data into actionable insights.
• Collaborate with content, design, engineering, and marketing teams to embed SEO best practices.
• Build SEO documentation, playbooks, and guidelines for cross‑functional use.

Required profile

• 3+ years of hands‑on SEO experience in a growth‑driven, agency, or enterprise environment.
• Strong expertise in technical SEO, crawl optimization, indexing, site structure, and JavaScript SEO considerations.
• Proven experience in content strategy, keyword research, on‑page optimization, and conversion‑focused SEO execution.

Required skills

• Technical SEO
• Crawl optimization
• Indexing
• Site architecture
• JavaScript SEO
• Keyword research
• On‑page optimization
• Content strategy
• Google Search Console
• GA4
• Ahrefs
• SEMrush
• WordPress
• Shopify
• Headless CMS
• HTML
• CSS
• JavaScript