Assistant Director, Experience Designer (Arabic-First, AI-Enabled)

About the role

EY MENA (KSA) is looking for an Assistant Director / Senior Manager, Experience & Design Strategy to lead a leading Arabic-first, AI-enabled experience design capability across Saudi Arabia and the wider GCC. The role leads design and delivery of experiences across physical, digital, immersive and experiential environments, combining strategic thinking, creative excellence and execution. It is a hands-on design leadership position.

Key responsibilities

• Translate business challenges and innovation opportunities into experience strategies and design solutions.
• Design end-to-end experiences across physical, digital, immersive and hybrid environments, using human-centered design, service design and design thinking.
• Leverage AI, emerging technologies and innovative design approaches to create differentiated client value.
• Create and oversee design outputs in graphic and visual design, brand storytelling, executive presentations, workshop design, UX/UI prototyping, product and service design, motion graphics, event and exhibition design, spatial design and immersive environments.
• Create original design concepts in Arabic and English, applying advanced Arabic typography, visual hierarchy and RTL design principles, ensuring cultural and linguistic relevance for Saudi and GCC audiences.
• Provide creative direction, engage with C-suite executives, clients and partners, present recommendations with commercial awareness, mentor team members and build design capability.

Required profile

• 8-12+ years of experience in multidisciplinary design, experience design, creative direction, innovation or related fields.
• Proven portfolio showing end-to-end ownership from concept to execution.
• Experience across digital, physical, experiential and immersive mediums, and in consulting, design agencies, customer experience or enterprise settings.
• Experience working directly with senior executives and client stakeholders.
• Bachelor's or Master's degree in a design-related discipline, or equivalent professional experience supported by an exceptional portfolio.
• Professional fluency in Arabic and English with demonstrated Arabic-first design capability; candidates limited to translating English content into Arabic will not be considered.

Required skills

• Adobe Creative Suite
• Figma and FigJam
• Miro and Lucid
• Microsoft PowerPoint