Brand Experience Manager – Luxury Automotive

About the role

The Brand Experience Manager will own and lead Aston Martin's brand experience agenda in Saudi Arabia, shaping strategy, overseeing luxury customer touchpoints and ensuring disciplined execution across showrooms, events, partnerships and ownership journeys.

Key responsibilities

• Define and drive the KSA brand experience strategy, aligning with global Aston Martin direction and luxury market positioning.
• Own the annual brand experience plan, set priorities, budgets and resources, and govern execution across showrooms, events and ownership journeys.
• Architect and standardise the end‑to‑end luxury customer and ownership journey, creating VIP and bespoke experience models.
• Lead showroom and frontline experience standards, audit compliance and enforce corrective actions across the network.
• Drive high‑value owner engagement, loyalty programmes and critical experience escalations to improve satisfaction and referrals.
• Manage exclusive launches, private previews, track events and partnership programmes, ensuring agency and vendor alignment with brand standards.

Required profile

• University degree, preferably in Marketing, Brand Management or Business Administration.
• 8–10 years of relevant experience in luxury brand experience, retail or automotive sectors.
• Advanced proficiency in Arabic and English.