Corporate Brand Manager

About the role

The Branding Manager is responsible for developing, implementing, and safeguarding the organization’s brand strategy across all internal and external channels. This role ensures consistent brand positioning, strengthens market presence, enhances customer perception, and drives brand growth through integrated marketing and communication initiatives.

Key responsibilities

• Develop and implement comprehensive brand strategies aligned with organizational goals and market positioning.
• Plan, manage, and oversee integrated branding and marketing campaigns across digital, print, media, events, and outdoor channels.
• Conduct market analysis and consumer insights to inform branding initiatives and improve brand perception.
• Oversee creation of corporate branding materials, presentations, signage, publications, and digital assets, ensuring consistency across all platforms.
• Lead, mentor, and develop branding and creative teams while collaborating with internal stakeholders, agencies, and external partners.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications, Branding or a related field.
• Minimum 8 years of relevant experience in branding, marketing, corporate communications, or brand management.
• At least 4 years of managerial or team‑leadership experience.
• Experience in large organisations, preferably within real estate, hospitality, tourism, retail or marketing agencies.
• Fluency in English required; Arabic is a plus.

Required skills

• Digital Marketing
• Brand design coordination tools
• Project Management
• Social Media Branding
• Brand Development
• Integrated Marketing Communications
• Content Strategy
• Corporate Identity Management
• Brand Strategy
• Multi‑channel Campaign Management
• Market Research
• Stakeholder Management
• Microsoft Office