Digital Growth Specialist

About the role

Our client in Saudi Arabia seeks a Digital Growth Specialist to drive customer acquisition, activation, engagement, and usage across digital banking products such as cards, lending, and deposits. The role involves designing and executing data‑driven digital growth campaigns and customer journeys that convert digital interest into active, engaged customers.

Key responsibilities

• Plan and execute digital growth campaigns for cards, lending, deposits, and other retail banking products.
• Design customer journeys covering acquisition, card activation, first transaction, reactivation, spend growth, and cross‑selling.
• Collaborate with CRM and Analytics teams on segmentation, targeting, and performance tracking.
• Analyse customer journeys and conversion funnels to identify drop‑offs and improve conversion.
• Track campaign performance across acquisition, activation, conversion, spend, engagement, and cost.
• Work with Product, Digital, Marketing, Risk, Compliance, CRM, and Analytics teams to launch and optimise campaigns and provide data‑driven recommendations.

Required profile

• Bachelor's degree in Business, Marketing, Finance, Banking, or a related field.
• 4+ years of experience in digital growth, CRM, lifecycle marketing, performance marketing, or customer engagement.
• Mandatory experience in retail banking or financial services.
• Hands‑on experience with cards, lending, or deposit campaigns.
• Saudi or GCC banking experience preferred.

Required skills

• CRM platforms
• Campaign management platforms
• Analytics tools