Digital Marketing & Campaign Lead

About the role

We are seeking an experienced Digital Marketing & Campaign Lead to drive customer acquisition, product adoption, and business growth through data‑driven digital campaigns in the banking and financial services sector.

Key responsibilities

• Develop and execute end‑to‑end digital marketing campaigns across multiple channels.
• Lead acquisition and product growth initiatives using segmentation, targeting, and A/B testing.
• Manage and optimise paid search, display, programmatic, and social media campaigns.
• Monitor performance, analyse results and provide actionable insights to improve ROI.
• Oversee media planning, budgets and coordinate with external agencies and internal stakeholders.
• Support go‑to‑market strategies for new and existing financial products.

Required profile

• 7–10 years of experience in digital, performance and campaign management.
• Background in banking, financial services, fintech or cards is highly preferred.
• Proven ability to manage marketing budgets and deliver measurable business outcomes.

Required skills

• Google Ads
• Paid Social platforms
• Media Buying
• SEO
• Marketing Analytics
• Campaign Optimization
• Audience Segmentation
• Budget Management