Digital Marketing & Social Media Specialist

About the role

Zawaya Albina Engineering Consultancy is seeking a proactive Digital Marketing & Social Media Specialist to enhance its online presence and promote its engineering projects. The role involves creating compelling content, managing advertising campaigns, and translating technical project details into engaging marketing material.

Key responsibilities

• Manage LinkedIn, Instagram, X and other social media accounts.
• Develop and maintain monthly content calendars.
• Create, write, schedule and publish brand‑aligned posts.
• Coordinate graphics, video, and marketing material production.
• Promote engineering projects, services, achievements and corporate activities.
• Plan, launch and optimise Google Ads and paid social campaigns.
• Monitor performance metrics, leads, reach and conversions.
• Prepare monthly digital marketing and social media reports.
• Support SEO and website content optimisation.
• Track industry trends, competitor activity and new digital opportunities.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Media or related field.
• 3–5 years of experience in digital marketing and social media management.
• Strong Arabic communication skills and good English proficiency.
• Portfolio or examples of previous social media and digital marketing work.
• Experience in engineering consultancy, construction, real estate or professional services is a plus.

Required skills

• Hands‑on experience with Google Ads.
• Proficiency with Canva, Adobe Creative Suite or similar design tools.