Digital Marketing Specialist

About the role

The Digital Marketing Specialist will support the execution of digital marketing activities for a leading Saudi Arabian hospital. You will manage social media, email campaigns, website and intranet updates, and optimise content to enhance patient and employee communication.

Key responsibilities

• Assist in planning and executing small‑scale digital campaigns and updates.
• Manage social media channels, schedule content, and run email marketing initiatives.
• Update website and intranet content, ensuring SEO best practices are applied.
• Monitor campaign metrics, compile performance data, and present insights to senior team members.
• Coordinate with external agencies to maintain consistent messaging across all platforms.
• Track and analyse digital performance metrics to recommend improvements.

Required profile

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• Minimum 6 years of experience in digital marketing, preferably in a digital agency setting.
• Full proficiency in English and Arabic.

Required skills

• Social media management
• Email marketing
• Content Management System (CMS) for website/intranet updates
• SEO optimization
• Digital analytics and performance tracking

What we offer

• Opportunity to work in a purpose‑driven healthcare organisation.
• Hands‑on experience managing multi‑channel digital campaigns.
• Collaboration with experienced marketing and communications professionals.
• Exposure to high‑impact healthcare communication projects.