Digital Marketing Specialist

About the role

The Digital Marketing Specialist will plan, execute and optimise digital campaigns that raise brand awareness, generate demand and acquire leads for the company’s software solutions. The role works closely with sales, product and technical teams to maximise campaign performance and strengthen the digital presence.

Key responsibilities

• Plan, execute and optimise digital marketing campaigns across multiple channels.
• Drive qualified lead generation using AI‑powered tools, SEO, SEM, social media, email, content marketing and paid advertising.
• Develop engaging marketing content and assets in collaboration with product, sales and technical teams.
• Monitor campaign performance, analyse KPIs and implement data‑driven improvements to maximise ROI.
• Manage and enhance the company’s digital presence, ensuring consistent branding across all online platforms.
• Execute demand‑generation and lead‑nurturing campaigns to support business growth.

Required profile

• Bachelor’s degree in Marketing, Communications or a related field.
• Minimum 5 years of digital marketing experience, preferably in IT, technology or AI.
• Proven track record managing end‑to‑end digital campaigns and lead‑generation initiatives.
• Fluency in Arabic and English.

Required skills

• HubSpot (marketing automation and CRM).
• Google Analytics.
• SEO and SEM.
• Paid advertising platforms.
• Social media marketing.
• Email marketing.
• Content marketing.