Digital Marketing Specialist – Paid Ads

About the role

We are looking for a data‑driven Digital Marketing Specialist to own and optimise paid social media campaigns across Google Ads, Meta, TikTok and other platforms. The role sits at the intersection of performance marketing, analytics and creative collaboration, helping us reach learners across the Middle East.

Key responsibilities

• Plan, execute and optimise paid campaigns on Google Ads, Meta, TikTok and other relevant platforms.
• Manage digital advertising budgets to maximise ROI and ROAS.
• Monitor daily performance and run A/B testing to improve results.
• Track and analyse KPIs using Google Analytics, Meta Pixel and Google Tag Manager.
• Work with internal teams to optimise landing pages and boost conversion rates.
• Conduct competitor benchmarking and market performance analysis.
• Provide performance insights to the creative team and guide creative direction.
• Prepare detailed weekly and monthly performance reports with actionable recommendations.

Required profile

• Bachelor’s degree in Marketing, Communications or a related field.
• Minimum 2 years of experience in digital/performance marketing or paid media.
• Strong analytical mindset with the ability to interpret data and optimise campaigns.
• Familiarity with content creation processes, creative briefing and budget planning.
• Fluent in English and Arabic.

Required skills

• Google Ads
• Meta Ads
• TikTok Ads
• Google Analytics
• Meta Pixel
• Google Tag Manager

What we offer

• Competitive and stable compensation package.
• Opportunity to work in a fast‑growing global EdTech company.
• International, English‑speaking, professional work environment.
• Clear career development path within performance marketing and creative teams.
• Exposure to large‑scale regional growth and performance marketing projects.