Director of Commercial

About the role

Reporting to the General Manager, the Director of Commercial leads the overall commercial strategy of Sofitel Jabal Omar Makkah, a luxury hotel in Makkah. As a member of the Executive Committee, the role is responsible for driving sustainable revenue growth, market share, profitability and brand positioning across all hotel segments.

Key responsibilities

• Develop and execute the hotel’s commercial strategy aligned with brand standards and market conditions.
• Lead the annual commercial planning process, including budgeting, forecasting and business plans.
• Identify new revenue opportunities across rooms, restaurants, wellness, meetings & events and ancillary streams.
• Monitor market dynamics, competitor activity and industry trends to inform strategic decisions.
• Lead the Sales function for corporate, leisure, wholesale, government, luxury travel, groups and MICE segments.
• Strengthen relationships with key corporate accounts, travel partners, luxury consortia, government entities and tourism stakeholders.
• Drive proactive business development and account acquisition initiatives.
• Collaborate with Operations, Finance and Regional Commercial teams to align initiatives with operational capabilities and financial objectives.
• Oversee Revenue Management, Marketing, Digital & Communications, Distribution, Reservations and Business Development to ensure an integrated commercial approach.

Required profile

• Extensive senior‑level experience in commercial leadership within the luxury hospitality sector.
• Proven track record of delivering revenue growth and market share expansion.
• Strong strategic thinking with the ability to translate market insights into actionable plans.
• Excellent stakeholder management and relationship‑building skills with corporate, government and travel partners.
• Deep understanding of the cultural and religious context of Makkah and the expectations of luxury guests.

Required skills