Group Director of Marketing & Communications

About the role

FRS Makkah is seeking an accomplished, commercially driven Group Director of Marketing & Communications to lead the strategic direction and execution of marketing, public relations and communications across a portfolio of four luxury and upper-upscale hotels: Makkah Clock Royal Tower, A Fairmont Hotel, Raffles Makkah Palace, Swissôtel Makkah and Swissôtel Al Maqam. Reporting to the relevant senior commercial leadership, the Group Director develops and implements an integrated marketing and communications strategy that strengthens brand positioning, enhances market visibility, supports revenue growth and reinforces the reputation of each hotel and the wider portfolio. The role calls for a strategic thinker with strong commercial acumen and a deep understanding of luxury hospitality.

Key responsibilities

• Develop and lead the group-wide marketing strategy, annual marketing plans and long-term brand development roadmap, turning business objectives into measurable priorities for each hotel.
• Set clear positioning and differentiation strategies for each property, aligned with brand standards, target audiences, competition and commercial goals.
• Turn market intelligence, customer insights, competitive analysis and demand forecasts into actionable marketing strategies.
• Lead integrated, multi-channel campaigns across key domestic and international source markets, with particular focus on Umrah, Hajj, Ramadan and other high-demand periods.
• Drive demand and revenue across rooms, suites, food and beverage, meetings and events and other offerings through targeted campaigns, strategic partnerships and collaborations with hotel General Managers, commercial teams, brand representatives and external stakeholders.

Required profile

• A strong understanding of the Saudi hospitality landscape, especially the religious tourism market of Makkah, to deliver culturally sensitive and commercially effective initiatives.
• Ability to balance the identities of internationally recognized hotel brands with the shared objectives of the group.