Influencer Marketing Specialist

About the role

The ideal candidate will lead end‑to‑end influencer campaigns across multiple brands and channels, manage creator and agency relationships, develop compelling briefs, track emerging UGC trends, and translate campaign data into actionable business insights. Success in this role requires an established influencer network, strong project‑management skills, and a deep understanding of platforms such as TikTok Creator Marketplace.

Key responsibilities

• Design, scale, and manage the operational lifecycles of multiple influencer campaigns, ensuring adherence to timelines, milestones, and asset deliverables.
• Leverage and expand a network of influencers, creators, and agencies to accelerate sourcing, secure pricing, and drive scale across brands.
• Develop creative briefs that enable influencers to produce authentic, high‑performing content aligned with business objectives.
• Identify emerging virality mechanisms, trending audio formats, consumer behaviors, and algorithmic shifts to pivot UGC strategies.
• Establish clear reporting systems to track campaign performance and provide actionable recommendations.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
• Minimum 2 years of experience executing influencer marketing campaigns, preferably in a fast‑paced agency or brand environment.
• Fluent in English and Arabic.
• Active relationships and networks with key influencers, directly or through agencies and platforms such as TikTok Creator Marketplace.
• Strong organizational skills with a track record of managing simultaneous workflows.
• Strong analytical foundation with the ability to collect data, create reporting dashboards, and extract business insights.

Required skills

• Proficiency in MS Office.
• Experience with TikTok Creator Marketplace.