Marketing Manager - DataGear

About the role

This is a high‑impact, hands‑on Marketing Manager role focused on driving pipeline growth and go‑to‑market execution for a leading data software solution. You will operate at the intersection of demand generation, content strategy, and performance marketing, owning campaigns that directly influence revenue outcomes while leveraging modern AI tools.

Key responsibilities

• Own end‑to‑end demand generation across content marketing, email, paid media, webinars, and field events to generate qualified pipeline.
• Design, launch, and continuously optimize integrated marketing campaigns, tracking performance and iterating based on data.
• Create high‑quality thought‑leadership content, case studies, product messaging, and SEO‑driven website copy.
• Utilize AI tools to accelerate content creation, audience segmentation, competitive research, and campaign analysis.
• Manage marketing analytics and reporting in Salesforce, measuring pipeline contribution, ROI, attribution, and channel effectiveness.
• Collaborate with sales and senior leadership to align messaging, improve conversion rates, and refine go‑to‑market strategy.

Required profile

• 5+ years of B2B marketing experience, preferably in SaaS or software.
• Proven track record of independently owning full‑funnel campaigns with measurable business impact.
• Data‑driven mindset with strong analytical skills and comfort working in a fast‑paced, lean environment.
• Excellent communication, writing, and storytelling abilities across digital formats.

Required skills

• Salesforce CRM (campaign tracking, reporting, pipeline attribution).
• AI tools such as ChatGPT and Claude applied to marketing workflows.

What we offer

• Fully remote work with flexible arrangements.
• High‑ownership role with direct visibility to senior leadership.
• Fast decision‑making environment with minimal bureaucracy.
• Opportunity to shape go‑to‑market strategy for an AI‑driven data solution.