Marketing Manager – Fashion Retail (GCC)

About the role

We are looking for an experienced Marketing Manager to lead the creation and execution of integrated marketing strategies that boost brand awareness, drive customer acquisition, and increase sales across our retail stores and digital channels in the GCC region.

Key responsibilities

• Develop and implement annual and seasonal marketing plans aligned with business objectives.
• Manage and optimise campaigns on social media, search, email, influencer, and other digital platforms.
• Lead promotional activities, store openings, seasonal events, and product launches.
• Analyse market trends, customer insights and competitor activity to refine tactics.
• Collaborate with Retail Operations, Merchandising, E‑commerce and Sales teams.
• Oversee CRM and loyalty programmes to enhance customer lifetime value.
• Control marketing budgets and report on KPIs, ROI and acquisition metrics.
• Manage relationships with agencies, media partners, influencers and vendors.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• 5–8 years of marketing experience in fashion retail, apparel, lifestyle or beauty sectors.
• Proven success in designing and executing integrated campaigns.
• Experience in the Saudi Arabian or GCC retail market is highly preferred.
• Fluent in English; Arabic is a strong advantage.

Required skills

• Google Analytics
• Google Ads
• Meta Business Suite