Marketing Manager

About the role

The Marketing Manager will lead the development and execution of integrated marketing strategies that boost brand visibility and drive customer engagement across digital and traditional channels. This senior role requires a blend of creativity, analytical insight, and cross‑functional collaboration to align marketing initiatives with overall business objectives.

Key responsibilities

• Design and implement comprehensive marketing plans that support the organization’s strategic goals.
• Conduct market research, gather customer insights, and monitor competitor activity to inform tactics.
• Partner with product, sales, and customer service teams to create cohesive campaigns that increase acquisition and retention.
• Oversee the creation, production, and distribution of marketing assets ensuring brand consistency.
• Manage the marketing budget, optimizing spend for maximum ROI.
• Track, analyze, and report on campaign performance, adjusting strategies based on data.

Required profile

• Minimum 6 years of progressive experience in marketing management.
• Proven track record of successful digital campaigns and brand development.
• Strong project‑management abilities with experience handling multiple initiatives simultaneously.
• Excellent communication skills and the ability to influence stakeholders across departments.
• Bachelor’s degree in Marketing, Business Administration or related field; Master’s degree or professional certifications are a plus.

Required skills

• SEO
• SEM
• Social media marketing
• Email marketing
• Data analytics
• Customer Relationship Management (CRM) tools