Marketing Manager – Pre‑Opening & Launch for Destination

About the role

This role leads the pre‑opening and launch marketing strategy for a new mixed‑use destination in Jeddah, combining food & beverage, retail, health & wellness and office spaces. Reporting to the General Manager, the Marketing Manager will build the brand, drive footfall and support tenant performance from pre‑opening through post‑launch.

Key responsibilities

• Develop and own the annual marketing strategy, activity calendar and phased budget.
• Translate launch strategy into pre‑opening, launch and habit‑building campaigns.
• Maintain brand positioning, tone of voice and visual identity in coordination with the owner’s brand team.
• Plan and execute teaser, launch and first‑eight‑weeks post‑opening programmes, including events, pop‑ups and live entertainment.
• Manage the full event lifecycle: concepts, budgets, suppliers, permits, production and reporting.
• Lead tenant marketing programmes, joint campaigns, cross‑promotions and individual opening activities.
• Own and grow social channels (Instagram, TikTok, Snapchat, X), website, CRM and digital screens.
• Plan and optimise paid digital activity, media buying, audience targeting and campaign performance.
• Coordinate external agencies and suppliers, ensuring compliance with brand, cultural and regulatory standards.
• Produce monthly reports on footfall, campaign performance, tenant activity and budget utilisation.

Required profile

• 6–8 years of marketing experience, with at least 3 years in retail, mall, hospitality or lifestyle destination marketing.
• Proven involvement in pre‑opening or launch of a retail, F&B or hospitality destination.
• Strong knowledge of the Saudi or GCC market, preferably Jeddah.
• Fluent in Arabic and English, able to review and approve Arabic content.
• Experience managing public events, permits and production.
• Hands‑on experience with paid social, content production, influencer marketing, CRM and performance analytics.
• Ability to manage budgets, agencies and multiple stakeholders.

Required skills

• Paid social advertising
• Content production
• Influencer marketing
• CRM management
• Performance analytics
• Media planning and audience targeting
• Campaign optimisation