Marketing & Omnichannel Enabler - Multiple Sclerosis

About the role

The Marketing & Omnichannel Enabler for Multiple Sclerosis in the Middle East shapes and executes customer- and patient-centric commercial strategies covering marketing, brand and customer engagement. The role works 80% for the Middle East countries, partnering with Disease Area Squads, affiliate POCs, the Disease Commercialization Leader, Patient Journey Partners, Medical, Access and Informatics, and 20% locally within the affiliate.

Key responsibilities

• Partner with the DCL and Disease Area Squad on global brand and portfolio strategy, market analysis, segmentation, targeting and positioning, and launch readiness for Malignant Hematology
• Localize and run global communication strategies for campaigns, events and content, ensuring scientific accuracy and compliance
• Design disease-specific promotional plans and integrated customer experiences, and manage modular content across channels and formats
• Drive omnichannel initiatives based on cross-country needs, and work with agencies and vendors
• Use insights from medical, access, informatics, market research and customer analytics to plan and measure brand performance against KPIs
• Collaborate with the ME CX&I network, Medical, Access, Informatics and PJPs, share best practices, and take part in squad ceremonies
• Deliver internal training and onboarding for pre-launch, newcomers and refresher sessions

Required profile

• Bachelor's degree in life sciences, marketing, business or a related field
• Minimum 5 years' experience in marketing, customer engagement or commercial roles in pharma or healthcare
• Proven experience in omnichannel engagement (highly preferred) and in the designated disease area (preferred)
• Track record in brand planning, launch execution and omnichannel engagement
• Experience in cross-functional, matrixed environments and beyond affiliate level

Required skills

• Analytical skills and data fluency, able to turn data into actionable insights
• Digital marketing fluency
• Strategic thinking and clear, persuasive communication