Marketing Specialist (Real Estate)

About the role

The Marketing Specialist will act as the bridge between real‑estate projects, branches, sales teams, inventory data and digital campaigns. You will ensure that all marketing information is accurate, campaigns are executed effectively, and results are measurable.

Key responsibilities

• Maintain up‑to‑date marketing data for projects (pricing, inventory, unit types, payment plans, target audiences, key selling points).
• Guarantee consistency of project information across the website, social media, campaigns and sales teams.
• Monitor property inventory and flag units that need extra marketing support.
• Track leads from campaigns, register them in the CRM and analyse qualified vs. non‑qualified leads.
• Identify lead‑loss and conversion gaps and provide actionable insights.
• Collaborate with the Media Buyer to improve targeting and lead quality.
• Prepare campaign briefs, monitor performance (CPL, lead quality, visits, contracts, conversion rates) and produce weekly/monthly reports.
• Conduct quarterly and annual market analysis, maintain a competitor tracker and issue recommendations.
• Coordinate outdoor signage, marketing materials and manage Google Business Profiles for each branch.
• Develop dashboards linking campaigns, leads, visits, contracts and inventory.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field.
• Experience in marketing, preferably within the real‑estate sector.
• Strong analytical and reporting abilities.
• Good understanding of CRM systems, lead funnels and conversion metrics.
• Excellent coordination, communication and organisational skills.
• Ability to manage multiple projects and collaborate with sales, operations and marketing teams.

Required skills

• Excel
• CRM systems
• Reporting/dashboard tools (e.g., Power BI, Tableau)
• Google Business Profiles