National Sales Manager - Traditional Trade

About the role

The National Sales Manager – Traditional Trade will design and execute the country‑wide van sales strategy, driving revenue growth and expanding market coverage across Saudi Arabia. The role leads regional cash‑van teams to meet ambitious sales targets while ensuring compliance with company policies and local regulations.

Key responsibilities

• Develop and implement a national cash‑van sales strategy aligned with business objectives.
• Set annual, quarterly and monthly sales targets; monitor performance and take corrective actions.
• Lead, coach and motivate regional sales managers, supervisors and representatives; define KPIs and conduct regular field reviews.
• Optimize route‑to‑market execution, increase outlet coverage and improve van productivity.
• Maintain strong relationships with key customers, negotiate commercial agreements and resolve major issues.
• Manage sales budgets, monitor profitability, forecasts and margin targets.
• Analyse sales data, market trends and competitor activity; prepare reports for senior management.
• Ensure fleet safety, vehicle utilization and adherence to Saudi regulations.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Sales or a related field; MBA preferred.
• 8–15 years of experience in FMCG sales, preferably managing van or route‑to‑market teams.
• Proven track record of achieving revenue, volume and margin targets.
• Strong leadership and talent development capabilities.

Required skills

• CRM and sales automation proficiency.
• Data analysis and reporting.