Regional Franchise Head, META

About the role

Acino, a pharmaceutical company part of Arcera, is hiring a Regional Franchise Head for its META portfolio, based in Saudi Arabia and reporting directly to the Commercial Director, META. The role leads the strategic direction, business performance and market expansion of the specialty care portfolio in the region, covering therapeutic areas such as infectious diseases, rare diseases and specialty pharmaceuticals. It focuses on improving access and commercialization while working with cross-functional teams.

Key responsibilities

• Develop and implement regional strategies for the specialty care portfolio, aligned with global and country-specific objectives
• Lead regional marketing plans and oversee product launches and life-cycle management
• Drive brand strategy and communicate the value proposition to healthcare professionals and stakeholders
• Improve market access for specialty products, focusing on pricing, reimbursement and regulatory requirements in KSA and the Gulf
• Build relationships with payers, health authorities and key opinion leaders
• Mentor and coach country teams, and foster cross-functional collaboration between marketing, sales, medical and market access teams
• Monitor franchise performance, allocate resources efficiently and present portfolio performance to senior leadership
• Promote digital transformation, omnichannel marketing and data-driven decision-making

Required profile

• Bachelor's degree in Pharmacy or a related field; an advanced degree such as an MBA is preferred
• 12+ years of experience in specialty care, preferably infectious diseases, commercial management or related fields, with recent experience in KSA and Gulf markets
• Proven track record of driving commercial growth and managing cross-functional teams
• Strong understanding of market access, pricing and reimbursement in KSA and the Gulf
• Excellent command of written and spoken Arabic and English; proficiency in Turkish is an advantage

Required skills

• Expertise in building brand equity in specialty therapeutics and managing alliances and business development projects
• Experience leading digital transformation and omnichannel strategies
• Strong leadership, communication and influencing skills