Remote Strategic Marketing Manager
Jobgether
Job description
About the role
We are seeking a Remote Strategic Marketing Manager to lead our Banking and Financial Services (BFSI) vertical. You will shape the go‑to‑market strategy, create compelling content, and drive brand visibility across the industry.
Key responsibilities
- Own the vertical strategy and execute the go‑to‑market plan for Banking & Financial Services.
- Develop and articulate a point‑of‑view on identity, fraud, and risk prevention.
- Create customer stories, thought‑leadership pieces, and other content for the BFSI audience.
- Raise the company’s profile at industry events and identify collaboration opportunities.
- Design campaigns and enablement materials that accelerate the sales pipeline.
- Align product messaging and launches with challenges faced by enterprise financial institutions.
- Monitor market trends to refine positioning and maintain competitive advantage.
- Establish best practices for industry marketing efforts.
Required profile
- 6–10 years of B2B marketing experience, with at least 3 years in financial services or fintech.
- Deep understanding of enterprise buyer personas and risk‑compliance priorities.
- Proven track record in leading vertical marketing strategies that drive pipeline growth.
- Exceptional writing and storytelling capabilities.
- Ability to engage senior stakeholders at industry events.
- Strong program‑management skills in a high‑growth environment.
- Established connections within the BFSI ecosystem.
Required skills
- Zoom
- Slack
- macOS
What we offer
- Fully remote working environment.
- Competitive salary based on experience and location.
- Professional development and industry networking opportunities.
- Flexible working hours for work‑life balance.
- Inclusive workplace culture.
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Published 1 month ago
Expires 1 week from now
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