Sales Manager – Coffee Roastery (B2B)

About the role

We are seeking an experienced Sales Manager to lead our coffee roastery business in Riyadh. The role focuses on building B2B relationships with cafés, restaurants, hotels, retailers and corporate clients, driving revenue growth for our coffee beans and roasted products.

Key responsibilities

• Develop and implement sales strategies to meet and exceed revenue targets.
• Identify, acquire and nurture new B2B clients across the Saudi market.
• Maintain and grow key accounts, ensuring long‑term partnerships.
• Handle negotiations, proposals, pricing and closing of sales deals.
• Monitor market trends, competitor activity and maintain an up‑to‑date sales pipeline.
• Prepare regular sales reports and forecasts for management.

Required profile

• Bachelor’s degree in Business, Marketing or a related field.
• Minimum 5 years of sales experience in coffee roastery, coffee, F&B or FMCG sectors.
• Strong, established network within the Saudi market.
• Proven track record in B2B sales and business development.
• Excellent communication, negotiation and relationship‑building abilities.
• Fluent in English; Arabic is a plus.
• Valid Saudi driving licence preferred.

Required skills

• B2B sales
• Coffee & roastery market knowledge
• FMCG/F&B sales expertise
• Key account management
• Business development