Sales Manager – Coffee Roastery

About the role

We are seeking an experienced Sales Manager to lead B2B sales for a coffee roastery based in Riyadh. The role focuses on expanding the client base across cafés, restaurants, hotels, retailers and corporate accounts, driving revenue growth in the Saudi coffee market.

Key responsibilities

• Develop and execute sales strategies to achieve revenue targets.
• Identify and acquire new B2B clients and business opportunities.
• Build and maintain relationships with cafés, restaurants, hotels, retailers and corporate clients.
• Promote coffee beans, roasted coffee and related products.
• Manage key accounts and nurture long‑term client relationships.
• Conduct sales negotiations, prepare proposals, set pricing and close deals.
• Monitor market trends and competitor activities.
• Maintain a sales pipeline and produce regular sales reports.

Required profile

• Bachelor’s degree in Business, Marketing or a related field.
• Minimum 5 years of sales experience in coffee roastery, coffee, F&B or FMCG.
• Strong network and established connections in the Saudi market.
• Proven track record in B2B sales and business development.
• Excellent communication, negotiation and relationship‑building abilities.
• Good understanding of the Saudi coffee/F&B market.
• Proficiency in English; Arabic is an advantage.
• Valid Saudi driving licence preferred.

Required skills