Sales Manager – Coffee Roastery

About the role

We are looking for an experienced Sales Manager with a strong background in coffee roastery, coffee, F&B, or FMCG sales. The ideal candidate should have a strong network in Saudi Arabia and experience in developing B2B business and key accounts.

Key responsibilities

• Develop and execute sales strategies to achieve revenue targets.
• Identify and acquire new B2B clients and business opportunities.
• Build relationships with cafés, restaurants, hotels, retailers, and corporate clients.
• Promote coffee beans, roasted coffee, and related products.
• Manage key accounts and develop long-term client relationships.
• Handle sales negotiations, proposals, pricing, and closing.
• Monitor market trends and competitor activities.
• Maintain sales pipeline and provide regular sales reports.

Required profile

• Bachelor's degree in Business, Marketing, or a related field.
• 5+ years of sales experience in coffee roastery, coffee, F&B, or FMCG.
• Strong network and established connections in the Saudi market.
• Proven B2B sales and business development experience.
• Strong communication, negotiation, and relationship‑building skills.
• Good understanding of the Saudi coffee/F&B market.
• English required; Arabic is an advantage.
• Valid Saudi driving license preferred.