Sales Manager - F&B / Specialty Coffee

About the role

We are looking for an experienced Sales Manager with a strong background in the F&B industry, preferably within the specialty coffee or café sector. The role focuses on developing new business opportunities and growing existing accounts across the Saudi market.

Key responsibilities

• Develop and execute sales strategies to achieve revenue and growth targets.
• Identify and acquire new B2B clients across the Saudi market.
• Build and maintain relationships with corporate clients, hotels, restaurants, cafés, offices, retailers and other F&B businesses.
• Manage the full sales cycle from lead generation to negotiation, closing and account management.
• Prepare proposals, quotations, presentations and commercial agreements.
• Maintain a strong sales pipeline and provide regular forecasts and reports.
• Identify market trends, customer needs and competitor activities.
• Coordinate with Operations, Marketing and internal teams to ensure smooth service delivery.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Hospitality or related field.
• 5–8 years of sales experience within the F&B industry in Saudi Arabia.
• Established network and strong connections within the Saudi F&B market.
• Proven track record in B2B sales, business development and achieving sales targets.
• Excellent communication, presentation, negotiation and relationship‑building skills.
• Fluent English required; Arabic is an advantage.

Required skills

• Microsoft Office
• CRM systems