Sales Manager - Roastery

About the role

We are seeking an experienced Sales Manager to lead the commercial activities of our coffee roastery in Riyadh. The role focuses on expanding B2B relationships with cafés, restaurants, hotels, retailers and corporate clients, driving revenue growth for our roasted coffee products.

Key responsibilities

• Develop and implement sales strategies to meet and exceed revenue targets.
• Identify, acquire and onboard new B2B clients across the Saudi market.
• Build and maintain long‑term relationships with key accounts such as cafés, hotels, restaurants and retailers.
• Promote coffee beans, roasted coffee and related product lines.
• Lead negotiations, prepare proposals, set pricing and close sales deals.
• Monitor market trends, competitor activities and provide regular sales pipeline updates and reports.

Required profile

• Bachelor’s degree in Business, Marketing or a related field.
• Minimum 5 years of sales experience in coffee roastery, coffee, F&B or FMCG.
• Strong professional network and established connections in Saudi Arabia.
• Proven track record in B2B sales and business development.
• Excellent communication, negotiation and relationship‑building abilities.
• Fluent English; Arabic is a plus.
• Valid Saudi driving licence preferred.

Required skills

• B2B sales
• Coffee & roastery knowledge
• FMCG/F&B sector experience
• Business development