Sales Trainer – Retail & In‑Store Coaching

About the role

Reef Group is seeking an energetic Sales Trainer to elevate the performance of its retail sales teams in Jeddah. The role blends classroom‑style instruction with hands‑on coaching inside stores, ensuring that employees can translate theory into real‑world customer interactions.

Key responsibilities

• Design and deliver theoretical training sessions covering sales techniques, product knowledge, and service standards.
• Provide on‑the‑job coaching within retail branches, observing sales staff and offering constructive feedback.
• Support new hires during onboarding and early training phases.
• Identify skill gaps, recommend development actions, and update training materials.
• Coordinate training schedules with branch managers and monitor post‑training effectiveness.

Required profile

• 2–5 years of experience in sales, retail sales, or sales training.
• Preferable background in fragrance, beauty, cosmetics, or luxury retail.
• Strong Arabic communication skills; English is a plus.
• Ability to travel across Jeddah branches as needed.

Required skills

What we offer

• Opportunity to directly impact sales performance and customer experience.
• Blend of classroom training and real‑store coaching.
• Dynamic environment within a growing retail group.