Senior Manager – Digital Commerce Media Specialist

About the role

The Senior Manager – Digital Commerce Media Specialist will lead end‑to‑end media strategy, planning, execution and optimisation for P&G brands in Saudi Arabia, working closely with brand teams, agencies and retailers.

Key responsibilities

• Develop annual and quarterly media strategies aligned with brand priorities and consumer insights.
• Lead full‑funnel media planning across search, DSP and retail media platforms.
• Own performance marketing strategy, set KPIs, optimise campaigns and deliver ROI.
• Analyse media performance, generate insights and translate data into actionable recommendations.
• Manage media agencies to ensure excellence in planning, buying, reporting and innovation.
• Collaborate with brand, commercial, retailer and regional teams for integrated communication.
• Maintain deep knowledge of the Saudi media landscape, consumer behaviour and platform trends.
• Oversee media budgets, ensuring efficient allocation and financial stewardship.
• Drive test‑and‑learn initiatives across new formats, platforms and audience strategies.
• Ensure compliance with P&G media guidelines, brand safety standards and measurement frameworks.

Required profile

• Bachelor’s or Master’s degree in Marketing, Communications, Business or related field.
• 3–7 years of media experience, preferably in FMCG, digital agencies or performance‑driven organisations.
• Proven expertise in digital media planning, performance marketing and data‑driven optimisation.
• Strong understanding of Saudi consumer behaviour, media platforms and local market dynamics.
• Experience managing large media budgets and leading media agencies.

Required skills

• Programmatic advertising platforms
• Social ads management tools
• Search advertising tools
• Measurement and analytics dashboards
• DSP (Demand‑Side Platform) experience