Social Data & Analytics Specialist

About the role

GEN PLUS Group is looking for a commercially minded and analytical Social Data & Analytics Specialist to join its Social & Digital team. The role focuses on analysing social media performance, identifying audience and content trends and turning data into actionable insights that improve clients' social media strategies, engagement and campaign effectiveness.

Key responsibilities

• Monitor, analyse and report on social media performance across Instagram, TikTok, LinkedIn, Facebook, YouTube, Snapchat and other relevant platforms.
• Develop and maintain performance dashboards, reports and KPI tracking frameworks for clients and internal teams.
• Analyse audience behaviour, engagement, reach, impressions, follower growth, content performance and conversion metrics.
• Translate complex data into clear insights and practical recommendations to improve content strategy and campaign performance.
• Conduct competitor benchmarking, social listening and industry trend analysis.
• Work with Social Media, Creative, Strategy and Account Management teams to support data-driven decision-making.
• Measure the effectiveness of organic and paid social campaigns and identify optimisation opportunities.
• Support campaign planning, client pitches and strategic recommendations with relevant research and data.
• Present performance findings to internal stakeholders and clients, ensuring data accuracy and reporting best practices.

Required profile

• Minimum 3 years' experience in social media analytics, digital marketing analytics or a similar role, ideally within an agency environment.
• Curious, proactive and commercially aware, able to turn data into insights that influence creative decisions and strengthen client relationships.
• Ability to interpret large datasets and communicate meaningful insights to non-technical stakeholders.
• Excellent written and verbal communication skills in English; Arabic is an advantage.

Required skills

• Strong knowledge of social media analytics tools such as Sprout Social and Emplifi.
• Understanding of social media KPIs, audience insights, campaign measurement and performance optimisation.
• Experience with both organic and paid social media data.
• Excellent analytical, problem-solving and presentation skills, with attention to detail across multiple clients and campaigns.