Social Media & Community Manager

About the role

The Social Media & Community Manager will own the social presence of our brands (Fina Capital, Fina ONE & Pay, Mowaridi), handling everything from content planning to community engagement, paid social support and performance reporting.

Key responsibilities

• Plan and manage the monthly social media content calendar across all brand pages.
• Coordinate with the business team each month to align social content with business priorities and upcoming plans.
• Create and manage social media ads for awareness and engagement campaigns.
• Produce weekly and monthly performance reports for all brand social pages.
• Track and analyze competitor activity, producing regular competitive analysis reports.
• Moderate and respond to comments and messages across all pages, maintaining brand tone and community engagement.
• Attend and cover on‑ground events (photos, videos, live posting) to ensure full social coverage.
• Stay current on platform updates, trends, and best practices across social channels.
• Coordinate with Design and Motion teams to ensure timely delivery of assets for scheduled and reactive content.
• Flag emerging issues or negative sentiment early, escalating to Marketing leadership when needed.

Required profile

• Proven experience managing social media for multiple brands/pages simultaneously.
• Experience running paid social campaigns for awareness and engagement.
• Strong organizational skills to manage a content calendar aligned with business goals.
• Comfortable with reporting and analytics tools (native platform insights, competitor tracking tools).
• Good community management instincts, tone, timing, and judgment in public responses.
• Willing and able to attend events on‑ground, sometimes outside standard hours.