Social Media Manager

About the role

The Social Media Manager will join Trademark Advertising™ in Riyadh on a full‑time hybrid basis, combining on‑site collaboration with remote flexibility. You will lead the development and execution of the company’s social media strategy to boost brand awareness and drive audience engagement across key platforms.

Key responsibilities

• Plan, implement and monitor comprehensive social media campaigns aligned with overall marketing objectives.
• Create, curate and schedule compelling content and captions for platforms such as Facebook, Instagram, Twitter, LinkedIn, and emerging channels.
• Optimize social media profiles and manage paid and organic campaigns to increase reach and interaction.
• Engage with followers, respond to comments and messages, and foster community growth.
• Collaborate with cross‑functional teams—including creative, PR and analytics—to ensure consistent brand messaging.
• Track performance using analytics tools, generate reports and adjust tactics for continuous improvement.

Required profile

• Proven experience in social media marketing and optimization.
• Strong written communication skills for crafting engaging copy.
• Experience developing and executing content strategies.
• Attention to detail and creative problem‑solving abilities.
• Bachelor’s degree in Marketing, Communications or a related field preferred.
• Knowledge of the Saudi market and proficiency in Arabic are advantageous.

Required skills

• Social Media Marketing
• Social Media Optimization
• Analytics tools