Social Media Specialist / Graphic Designer

About the role

JLL is seeking a creative, data-driven Social Media Executive / Digital Marketing Specialist to build and manage the online presence of a premium residential compound in Riyadh. The role covers digital marketing strategy, social media management, content creation, lead generation and online reputation management.

Key responsibilities

• Develop and run social media strategy across Instagram, Facebook, Twitter/X, LinkedIn, TikTok and Snapchat, with content calendars, influencer partnerships and paid campaigns
• Create photos, videos, reels, stories and graphics, including property tours, resident testimonials and bilingual (Arabic and English) copy
• Manage online property listings, Google Ads and social ads, landing pages, email campaigns and SEO
• Handle online reviews on Google, Facebook and Bayut, and monitor brand sentiment
• Maintain the property website, mobile app communications, digital brochures and lead capture forms linked to a CRM
• Plan and run monthly and quarterly campaigns, track KPIs and report on ROI
• Cover community events, run engagement campaigns and coordinate with leasing, operations and the owner's marketing team

Required profile

• Minimum 3 years in social media management and digital marketing, preferably in real estate, hospitality or property management in KSA
• Bachelor's degree in Marketing, Communications, Digital Media or a related field
• Excellent written and spoken English and Arabic; bilingual content creation is essential
• Portfolio showing content creation, campaign management and results

Required skills

• Social media tools such as Hootsuite, Sprout Social and Meta Business Suite
• Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Google Analytics, Facebook Ads Manager and social media analytics platforms