Trade Activation Manager – Household Care (KSA)

About the role

As a Trade Activation Manager for Household Care in Saudi Arabia, you will lead the development and execution of trade marketing strategies that drive sales and brand visibility across modern and general trade channels. You will work closely with sales, marketing and supply chain teams to bring go‑to‑market plans to life and ensure the brand’s presence in stores aligns with Reckitt’s vision.

Key responsibilities

• Collaborate with sales and marketing to implement go‑to‑market plans, product launches, in‑store executions and promotional activities.
• Use commercial and marketing data to shape decisions, build sales narratives and enhance brand engagement.
• Prepare category‑channel and promotion consumption files for monthly and quarterly analysis.
• Communicate and execute central and local promotions across Gulf markets, coordinating with brand, supply chain and logistics teams.
• Analyze market share by sales channel using Nielsen and EPOS data to identify distribution gaps and competition.
• Develop planograms and ensure placement guidelines are met at store and channel level.
• Support demand planning, SKU rationalisation and baseline reviews to control over‑stock and residuals.
• Define and deploy channel activation programs based on physical availability KPIs.
• Monitor POSM spend, suggest optimisation actions and manage purchase orders and payments.

Required profile

• Strong understanding of 4P planning and performance monitoring.
• Effective tracking of activations, big‑bet deliverables and in‑store executions.
• Experience conducting market visits and retail audits to identify opportunities.
• Bachelor’s degree in a business‑related field from a recognised university.
• Minimum 3 years FMCG experience in sales, trade marketing, marketing, operations or key account management.

Required skills

• Trade Marketing
• Field sales and ecommerce
• Sales and ecommerce data analysis
• Consumer, shopper and customer insights
• Category analysis
• Collaboration and partnership
• Influencing and consultative selling
• Channel and sales strategy development
• Business, financial and commercial acumen
• P&L management
• Strategy execution and operational excellence

What we offer

• Inclusion initiatives and employee resource groups.
• Parental benefits, mental‑health assistance and global life insurance.
• Local‑market benefits and a global share plan.
• Short‑term incentives and performance‑based pay.
• Opportunities for career development within a worldwide FMCG leader.