Wellness & Centrum Brand Manager

About the role

Haleon is seeking a dynamic Brand Manager to lead the Wellness and Centrum portfolio in Saudi Arabia. You will own the end‑to‑end marketing strategy, drive brand performance, and ensure the brand’s heart and global positioning are reflected in every consumer touchpoint.

Key responsibilities

• Lead day‑to‑day brand operations and ensure flawless business flow.
• Monitor market share, forecast volume, and take corrective actions to meet targets.
• Execute consumer promotions, brand activations, and campaigns.
• Track and analyse P&L, market performance, and consumer metrics; report to senior leadership.
• Manage creative agencies from brief to delivery of activation campaigns.
• Collaborate with shopper marketing and media agencies to optimise visibility, promotions, and media efficiency.
• Own the brand’s A&P budget, track spending, and ensure alignment with the Head of Marketing.
• Coordinate with area teams to meet market and consumer research needs.

Required profile

• Bachelor’s degree in Business Administration with a marketing focus or equivalent.
• 2–5 years of brand management experience in FMCG or consumer health.
• Proven experience with ATL activities and direct consumer communication.
• Strong analytical skills and business acumen, including P&L management.

Required skills