Brand Communications Specialist

About the role

The Brand Communications Specialist will shape and safeguard the company’s visual and verbal identity across all touchpoints. Working closely with product, design, and media teams, you will drive brand strategy, oversee creative production, and ensure consistent brand experiences for users.

Key responsibilities

• Define and execute holistic brand positioning, campaign messaging frameworks, and long‑term brand equity strategy.
• Establish, update, and govern comprehensive Brand Guidelines for online and offline channels.
• Lead creative direction and copywriting standards for master‑brand campaigns, seasonal activations, and tactical promotions.
• Own the visual branding strategy for the core app experience, including seasonal themes, splash screens, banners, and promotional tiles.
• Partner with Product and UI/UX teams to create visual design systems for new features, loyalty programs, and sub‑brands.
• Translate brand objectives into multi‑channel media plans, overseeing deep‑linking, attribution modeling, and tracking taxonomies.
• Manage creative, media, and PR agencies, setting briefs, timelines, and quality benchmarks.
• Track and report core brand‑health metrics such as Top‑of‑Mind awareness, consideration, brand lift, and share of voice.
• Align brand and communications goals with divisional OKRs and manage the associated budget.
• Mentor and lead direct reports, fostering high‑performance standards.

Required profile

• Minimum 3 years of experience in brand management, integrated communications, creative direction, and media strategy, preferably within technology, e‑commerce, or quick‑service delivery platforms.
• Proven track record in defining visual identities and leading creative production across digital, video, print, and out‑of‑home assets.
• Strong analytical mindset with experience monitoring brand‑health metrics and optimizing media spend.
• Demonstrated ability to collaborate cross‑functionally with product, design, and agency partners.

Required skills