Brand Manager – Luxury Retail

About the role

The Brand Manager will shape and execute the brand’s strategy to boost its presence in the luxury retail market. You will lead brand positioning, storytelling, product launches, and consumer engagement to drive consistent growth and desirability.

Key responsibilities

• Develop and implement a comprehensive brand strategy, defining visual identity and promotional messaging.
• Oversee planning and execution of communication and media campaigns in partnership with PR and advertising teams.
• Conduct market research, analyze consumer behavior and competitor activity to uncover growth opportunities.
• Lead multi‑channel marketing campaigns across traditional, digital, retail, PR and influencer platforms.
• Guide and develop the brand and communication team to achieve high performance.
• Collaborate with Sales, Production and Development to ensure consistent marketing messaging.
• Monitor KPIs and prepare regular performance reports for senior management.

Required profile

• Bachelor’s degree in Marketing, Business or a related field.
• 5+ years of experience in brand management, luxury marketing, or fragrance/beauty/FMCG.
• Proven success in building and executing brand strategies for premium or luxury brands.
• Strong understanding of luxury consumer behavior and global market trends.

Required skills