Cluster Director of Sales and Marketing

About the role

Lead the overall sales and marketing strategy for a cluster of hotels in Makkah, aligning with commercial objectives and driving revenue growth across multiple brands.

Key responsibilities

• Develop and implement the overall Cluster Sales & Marketing strategy aligned with commercial objectives.
• Lead the annual sales and marketing plans, budgeting and revenue targets for the cluster.
• Drive business development across key segments including Corporate, Government, Groups, Leisure, Wholesale, Travel Agencies, Tour Operators and Hajj & Umrah.
• Identify new business opportunities and build strong relationships with key accounts, partners and market stakeholders.
• Monitor market trends, competitor activity and customer needs to uncover growth opportunities.
• Lead, motivate and manage the Sales & Marketing teams, setting clear objectives and KPIs.
• Collaborate with General Managers, Revenue Management, Operations and Finance to maximise hotel performance.
• Oversee marketing, PR, promotional and digital initiatives to strengthen brand visibility.
• Provide regular commercial reports, forecasts and insights to hotel leadership.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Hospitality Management or related field.
• Proven senior‑level sales and marketing experience in hospitality, preferably in Makkah or Saudi religious tourism market.
• Deep knowledge of Hajj and Umrah markets, operators, missions and travel agencies.
• Demonstrated ability to generate high‑volume group and individual religious tourism business.
• Strong commercial, negotiation, analytical and financial skills.
• Leadership experience managing and developing Sales & Marketing teams.
• Excellent communication and presentation skills in English; Arabic is a plus.
• Willingness to travel domestically and internationally for sales missions.