Corporate Branding Manager

About the role

The Corporate Branding Manager will lead the development, implementation and protection of the organisation’s brand strategy across all internal and external channels. This role ensures consistent brand positioning, strengthens market presence and enhances customer perception through integrated marketing and communication initiatives.

Key responsibilities

• Develop and implement comprehensive brand strategies aligned with organisational goals.
• Define and maintain brand architecture, value proposition, tone of voice and visual identity standards.
• Ensure consistent application of brand guidelines across all communication channels and customer touchpoints.
• Monitor and safeguard brand integrity and reputation across platforms and materials.
• Plan, manage and oversee integrated branding and marketing campaigns across digital, print, media, events and outdoor channels.
• Coordinate with internal teams and external agencies to execute campaigns within timelines and budgets.
• Evaluate campaign effectiveness using performance metrics and analytics to optimise ROI.
• Conduct market analysis and competitor benchmarking to identify trends and opportunities.
• Collaborate with research teams to assess customer perceptions and brand awareness.
• Oversee development of corporate branding materials, presentations, signage, publications and digital assets.
• Lead, mentor and develop branding and creative teams to achieve departmental objectives.
• Prepare reports and presentations for management on brand performance and strategic recommendations.

Required profile

• Proven experience developing and implementing brand strategies.
• Ability to lead and mentor branding or creative teams.
• Strong analytical skills to evaluate campaign performance and market insights.
• Excellent stakeholder management and collaboration across departments.

Required skills