Digital Commerce Lead – Saudi Arabia

About the role

The Digital Commerce Lead for Saudi Arabia will define, own, and scale Haleon’s end‑to‑end digital commerce agenda across the country’s most strategic growth channels, including eGrocery, ePharmacy, Q‑Commerce, pure‑player marketplaces and B2B platforms. Reporting to senior leadership, you will set the national vision, drive commercial performance and accelerate transformation across Oral Health, Pain, Respiratory and Wellness categories.

Key responsibilities

• Define and lead the Saudi Arabia Digital Commerce strategy, aligning with Haleon MEA priorities and long‑term category ambitions.
• Set annual business priorities, investment frameworks and a multi‑year roadmap to drive penetration, relevance and profitable growth.
• Represent Saudi Arabia in MEA Digital Commerce planning cycles, providing market‑specific insights and scalable best practices.
• Own full commercial accountability for digital commerce performance – revenue, value share, profitability and investment effectiveness.
• Lead Joint Business Planning with priority eGrocery, ePharmacy, Q‑Commerce, pure‑player and Pharma Connect partners.
• Drive data‑led decision making to optimise investment, assortment and activation during mega events and demand peaks.
• Build and maintain senior strategic relationships with key digital partners, securing preferred partner status and best‑in‑class execution standards.
• Identify, onboard and manage new platform partners to expand Haleon’s digital footprint.

Required profile

• Senior market leader with proven experience shaping digital commerce strategy in a fast‑moving consumer health or FMCG environment.
• Strong commercial acumen with a track record of delivering revenue growth and profitability.
• Ability to influence regional priorities, build local digital capability and orchestrate cross‑functional execution.
• Data‑driven decision maker comfortable analysing market trends, investment ROI and performance metrics.

Required skills