Digital Marketing & Campaign Lead

About the role

Our client, a global leader in cards and payments, is seeking a Digital Marketing & Campaign Lead for a leading bank in Jeddah. The role will drive customer acquisition, product adoption and revenue growth by designing, executing and optimizing end‑to‑end digital marketing campaigns for cards and retail banking products.

Key responsibilities

• Design and execute end‑to‑end marketing campaigns (ATL/TTL/digital) and lead cards acquisition and product growth initiatives.
• Define targeting strategies using segmentation and A/B testing, and support go‑to‑market activities for new and existing products.
• Manage and optimise paid search (Google Ads), display & programmatic channels, and social media platforms while tracking acquisition, conversion, CPA and ROMI metrics.
• Develop media plans, allocate budgets, optimise spend across channels and coordinate with external media and creative agencies.
• Monitor performance, conduct A/B testing, produce actionable insights, and deliver reporting dashboards for continuous optimisation.
• Collaborate with product, cards, sales, distribution teams and external partners to align campaigns with business objectives.

Required profile

• 7–10 years of experience in digital marketing, performance marketing and campaign management.
• Experience in banking, fintech or cards marketing is preferred.
• Strong knowledge of Google Ads (Search, Display, Performance Max) and social media advertising platforms.
• Expertise in media buying, planning and customer acquisition strategies.
• Proven experience with campaign optimisation, audience targeting, segmentation and marketing analytics/reporting.

Required skills

• Google Ads (Search, Display, Performance Max)
• Social media advertising platforms
• Media buying and planning
• Audience targeting and segmentation
• Marketing analytics and reporting