Digital Marketing Specialist

About the role

We are looking for a full‑time Digital Marketing Specialist to join our rapidly expanding e‑commerce and retail ecosystem. The role is on‑site and focuses on managing, optimizing and reporting on digital campaigns to improve performance and lower Cost Per Acquisition.

Key responsibilities

• Develop and manage digital marketing campaigns aimed at increasing ROI.
• Optimize campaign performance to reduce CPA.
• Collaborate with the content team to ensure cohesive marketing strategies.
• Analyze web analytics data and translate insights into actionable improvements.
• Create and maintain a content calendar, ensuring timely execution.
• Stay updated with digital marketing trends and implement best practices.
• Coordinate with the customer service team to address comments and feedback.
• Prepare performance reports and provide recommendations for improvement.

Required profile

• Proven expertise in web analytics and online marketing.
• Hands‑on experience with e‑commerce platforms such as Shopify, Zid or Salla, preferably in a retail environment.
• Strong familiarity with digital marketing trends, tools and performance tracking.
• Prior experience in the e‑commerce or retail sector in Saudi Arabia is a plus.
• Demonstrated ability to manage funded campaigns with a focus on increasing ROI and conversion rates.

Required skills

• Web analytics
• Shopify
• Zid
• Salla